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YouTube, A History


YouTube merupakan layanan website video sharing dimana user dapat mengupload, melihat, dan men-share video clip secara gratis. YouTube menggunakan teknologi Adobe Flash untuk menampilkan beragam variasi konten video, termasuk movie clip, TV clip, dan music video, baik profesional maupun amatir. YouTube yang berpusat di San Bruno memiliki 57 karyawan dan dinobatkan sebagai ”bisnis terbaik tahun 2006” oleh majalah Time. Hingga saat ini YouTube merupakan website ke-4 di dunia yang paling banyak dikunjungi.


YouTube didirikan pada Februari 2005 oleh tiga orang mantan karyawan PayPal, yaitu Chad Hurley, Steve Chen, dan Jawed Karim. Hurley merupakan alumnus design di University Indiana Pennsylvania, sedangkan Chen dan Karim alumnus ilmu komputer di University Illinois Urbana-Champaign. Nama domain ‘’ sendiri diaktifkan pada 15 Februari 2005, dan pada bulan-bulan berikutnya website mulai dibangun. Mereka mempublikasikan preview dari website pada Mei 2005, atau 6 bulan sebelum launching secara resmi.

Sebagaimana banyak teknologi baru dijalankan, YouTube bermula dari usaha kecil di sebuah kantor sementara di garasi. Pada November 2005, Sequoia Capital, menginvestasikan US$ 3,5 juta, ditambah Roelof Botha, mantan CFO PayPal, bergabung dengan jajaran direksi YouTube. Pada April 2006 Sequoia menambah investasi US$ 8 juta, dimana YouTube tengah mencapai tingkat kesuksesan dan pertumbuhan yang pesat.

Pada musim panas 2006, YouTube menjadi salah satu website terpesat pertumbuhannya, dan ditempatkan Alexa sebagai website terpopuler ke-5, jauh melebihi pertumbuhan MySpace. Menurut sebuah tinjauan 16 Juli 2006, 100 juta video clip dikunjungi setiap hari di YouTube, dengan tambahan 65.000 video baru diupload setiap 24 jam. Menurut Nielsen/NetRatings, YouTube dikunjungi rata-rata 20 juta user setiap bulan, dengan user sekitar 56% laki-laki dan 44% wanita. User dominan berusia antara 12 hingga 17 tahun. Keunggulan YouTube dalam pasar online video cukup mengejutkan. Menurut website, YouTube menguasai 64% pasar online video di Inggris.

Pada 9 Oktober 2006, Google membeli YouTube seharga US$ 1,65 milyar. Perjanjian pembelian antara Google dan YouTube datang setelah YouTube menuntaskan 3 perjanjian dengan perusahaan media untuk meloloskan diri dari tuntutan pelanggaran hak cipta. YouTube terus beroperasi bebas dengan pendiri dan 67 karyawan perusahaan. Perjanjian untuk memperoleh YouTube difinalisasi pada 13 November 2006, yang merupakan akuisisi Google terbesar

Sumber: Wikipedia

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